Why Ai? Making Things Happen Together
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Definition of Success and Prosperity
Success and Prosperity are not measured by how much you have or how much you made
or how well you decorate your front.
Success and Prosperity are measured by how close you have achieved in making things
happen for a meaningful and better tomorrow against the issues of life troubling mankind.

If Joseph Goh, a 5 year-old boy can see and know The Way how things work and were made happen here,
not insisting on His Own Way or Our Traditional Way
and so inspired to volunteer himself to join the team to work towards The Way
instead of always thinking of My Way or Your Way but follow The Way.

So, we believe if you are looking for a solution here
and want it to be solved in Your Way then you may not find them here
but if you are looking for solutions and willing to follow The Way it is being done here
then you have come to the right place.

On the other hand, a NASA Scientist holding 4 Ph.d. came to us on December 1, 2011 pursuing only his own way and got
more than what he wanted from us within 7 days against The Way. Initially, he thought he made it but missed them all eventually.

Make The Right Choice and Become Who You Are
He who knows not and knows not he knows not,
He is a fool - Shun him.
He who knows not and knows he knows not,
He is simple - Teach him.
He who knows and knows not he knows,
He is asleep - Awaken him.
He who knows and knows that he knows,
He is wise - Follow him.

Have a serious thought and break out of our tradition and do the change from our usual way to THE WAY

NOT for the Curious please! Only if You are Serious ...
Conventional Method: Seeing is Believing
Unconventional Method: Not by your present understanding

King Solomon -- The wisest and richest man of all mankind, who had done all his reseach and he quoted:
The race is not to the swift, nor the battle to the strong,
nor bread to the wise, nor riches to men of understanding, nor favor to men of skill;

My son, pay attention to what I say; listen closely to my words.
Do not let them out of your sight, keep them within your heart;
for they are life to those who find them and health to a man's whole body.
Above all else, guard your heart, for it is the wellspring of life (for out of it are the issues of life).

Have you found a better solution? Do you seriously want to pursue and not just stop after knowing?

To Find Out
Park Here and Take a Rest to Get Back Your Control
    
Why Ai? (Only for those who choose to look beyond the cycle of traditional boundary) 
 
"Appliance Innovation" abbreviated "Ai", pronounced "I" in English and in Chinese '愛'
with a heart built on the foundation of the letter "M" which stands for "Manufacturing or Make".
In 1994, I started 2 companies, "Appliance Innovation Pte Ltd" and "Appliance Manufacturer".
A few years later, while deciding what website name to use, "ai" and "aipl" were quickly taken up
by URL brokers the moment they knew you are interested in the URL, so I chose "ai-m" quietly
with a taboo in my religious concern as "I am" is a "reserved word" for the "I am who I am".
So in revere, I asked for permission from the one who called himself "I am who I am".
Within 7 days, a new home user customer contacted me and wanted to come to my house to meet with me
to discuss further business. In our discussion, I told him the main aim of all our product design
was to show people as a brand name: "This is The Way" things should be done and not in the other way
which does not serve any beneficial purpose for the user ultimately. Instead, he told me he got a dream,
a night before, seeing me very happy walking towards a banner written, "I Am The Way".
This is where "www.ai-m.net" started with the Logo carrying a heart with the word, "Ai M THE WAY"
which was finally digitised by another customer who came to me a few years later to start a business
from our support to him beyond business norm. 

To date, we have 3 official websites 
- www.ai-m.net 
- www.ai-ledlight.com 
- www.ai-control.com 

Why "ai" or abbreviated with "ai-" as an identity? Ai is not just our identity but is unique
not because we want it but because we were made that way as we continue to grow since 1988 in season beyond our plan.

As you walk with us, you will find many things that we are unique as many of our customers had found
and expressed beyond their common belief and some with admiration of the way we can do it.
Basically, we are founded thus guided by a culture beyond the traditional boundary and ahead of time.
(Eg. in 1979, 20 years well before the Government started talking about R&D and getting people to think out of the box etc.) 

3 days ago, I chanced upon a new version of a popular song in the 60's which you may have heard before
but is very unique in the way you may not have traditionally thought of, 
may somewhat or best illustrate who we are and how we do things and to what extend we go to help customers
to achieve their goals beyond normal business means. We always stand by you not as customer but as friend
for a long long time in helping you to achieve life goals and breakthroughs in the way they should be.
We do not treat customer as king but we treat customer as close friend with your best interest in mind.
The threshold to make it happen is your choice when you understand this culture. 

For more information, please read "about us" from our web. 

Joshua Goh - 30/10/2012